Guides

How the Pure Marketplace Works

Trey Benedict
Trey Benedict
On September 06, 2024

Your Marketplace for Rare Coins and Precious Metals

Hey! Welcome to Pure, Trey here, Co-Founder and CEO. We are the first order book-style (I'll explain this below) marketplace for rare coins and precious metals. Whether you are a coin shop or an individual, we have a large range of available products with liquidity. There are two main use cases for pure, selling off unwanted and excess products, or acquiring supply for orders, inventory, or your stack. Typically customers find themselves in one of the two buckets a buyer or a seller, which can be served simultaneously.

Who is Pure and why should I trust them?

Pure is comprised of a team of ex-coin industry natives, who spent years working at various firms such as Heritage Auctions & Kevin Lipton Rare Coins, dealing with top industry companies such as APMEX, JM Bullion, A-MARK, and others. Myself (Trey) and my co-founder David, met while working on sneaker botting projects, and have always been interested in creating a StockX-like marketplace for precious metals and rare coins due to the various hyped mint releases that have come out over the years. We understand what it's like to sell on eBay, in-auctions, on Facebook, or Reddit (r/pmsforsale), and found many pain points in shipping, payment, and verifying authenticity. Pure solve the entire equation - get liquid quickly and have prepaid labels ready for you, or obtain the best items for your store or collection at great prices. We're backed by the Y-Combinator, Ludlow Ventures, the founder of StockX, the owner of PCGS and PSA, and many other angels in the industry.

How Does Selling Work?

Selling on pure can be done in two different ways, by accepting a bid, or placing an ask. Accepting a bid is essentially like taking the highest offer for that specific item. Placing an ask is setting the level you would take for your item and waiting for it to sell. For instant liquidity, and guarantee that you'll make a sale, you must hit the bid option. All bids are backed with the funds, and will not be taken back once locked in.

How does Shipping Work?

For every sell order, you get a free pre-paid shipping label that covers up to $100k in insurance on us. All labels are FedEx Express labels, for which orders over $50k are overnight labels, so all items are quickly processed and not sitting in the mail facility. For more on packing and shipping see this article.

You have 1-3 business days from locking in to ship your items and have them come to our facility. After that, our market-loss fee may occur, just please be communicative.

How do I get paid?

Payouts are done by ACH or eCheck, on the day of Receipt and Verification funds are released, and will take 1-2 business days to arrive. Wire payments are also available for Gold and Plum-rated sellers.

Who gets my items when I sell them?

All items sold on Pure will go to our processing facility owned and operated by us in Los Angeles. There we have multiple trained staff on site who open all incoming packages under cameras 24/7, and verify your items using XRF technology as well as numismatic authentication processes.

Your items could go to a large range of different buyers, from online dealers to individuals and coin shops around the US. It is completely anonymous and random at times. The good part is that you will never have to deal with the end buyer, and your only responsibility is to get the items safely to our facility.

Company

Instant Liquidity

Shipping Label Covered

Authenticity Guarantee

Payment Type

Risk

Returns

Pure

eCheck, ACH and Wire

None

None

eBay

ACH

Medium

Medium

Facebook

eCheck, PayPal, Zelle

High

Medium

Reddit

Paypal, Venmo, Zelle

High

Medium

Gold Brokers

Paper Check

None

Medium

How Does Buying Work?

Similar to selling, buying can be done in two different ways, by placing a bid or offer or accepting the lowest ask. Placing a bid must be backed by your bank account, when a bid is accepted you are charged in full.

How does Pure Qualified Verification Work?

We process and verify all items in-house in our Los Angeles facility. We guarantee authenticity and quality or we will take the product back. All precious metal items are verified on the XRF machine, and all certified numismatics items are checked using our proprietary scanning software.

How do I pay for my items?

Payment can be made using Wire or ACH for items with an Ask. Items with a bid must be paid for via ACH direct debit. We extend credit to established individuals within the industry on set terms.

What shipping service do you use?

We ship all gold via FedEx overnight with fully insured labels, and we ship all Silver via express or ground, depending on the day of the week so it does not sit over a weekend.

Any other questions feel free to reach to me at [email protected] or (949) 402-1421.